Real estate is a highly competitive market, and to be successful, you must be innovative and creative in your marketing. This includes using new technology to reach more clients. Some excellent companies have been doing this for a long time, and we wanted to share our top 5 most innovative marketing companies in real estate with you.
1. Wise Pelican
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For those in the real estate industry, receiving a postcard with a personalized message from your clients is always nice. Wise Pelican is a web-based platform that lets you create and send real estate postcards right from your computer at an affordable price with no minimum order.
It’s an easy but effective method to build your brand and improve customer support. Wise Pelican’s Integrated Mail Campaign Tracking is on a different level. The simple proprietary system tracks every single postcard as it passes through the USPS system, so you can be sure they are delivered to their destination location.
This is a truly powerful tool that allows your customers to stay in control of the marketing campaign, even if you are outsourcing it.
Pros
- Excellent customer service
- The site is quick and easy to use
- Offers high-quality postcards
- Cost-effective
- Offers diverse postcard designs
2. Redfin
Redfin is one of the most innovative marketing companies in real estate. For example, a Redfin customer can automatically receive free listing photos from Redfin’s Award-winning photography team and see their home on the Redfin map before buying it.
Customers can also access a wide array of tools that help them understand the local market, including detailed financial calculators, property lists by neighborhood, tips from their award-winning agents, videos from Redfin-trained inspectors and more. And with a simple search interface and responsive design technology powered by Webflow, Redfin is easy to use from anywhere on mobile devices.
Pros
- User-friendly technology
- Solid savings for home sellers due to its low fees
- Fewer risks compared to other discount brands
- Considerable refund mechanism
Cons
- Less hands-on attention than traditional realtors
- Lackluster savings for home buyers
3. Trulia
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Trulia is a real estate marketing company that combines technology and data to help consumers find their dream homes. As a condo brokerage, they represent their clients and connect them with the right property at the right price. Trulia is the best way to begin your search if you need to buy a home.
They have one million+ homes for sale across the country, making it easy for you to find homes that fit your needs and budget. They use information like price trends, the number of bedrooms and closets in each listing, and more to ensure you get the best deal on a new home.
Also, Trulia helps you make the best choice when it comes to finding a home for rent. With 35+ filters and custom keyword search, the platform makes it easy for renters to find their dream home.
In addition, their advanced search technology provides you with comprehensive information about a home’s other amenities, such as garage size and number of bathrooms. Finally, Trulia understands that neighborhoods are the beating heart of America.
So, they help you explore neighborhoods where you will find the information you need about the local culture and weather, schools and real estate market trends. No matter where you live, there’s a neighborhood on Trulia that’s perfect for you.
4. Wise Agent
Wise Agent is a real estate marketing company that helps agents increase their volume, find happy clients, and build relationships. Wise Agent focuses on providing a unique service to the ever-changing modern real estate industry.
For instance, their Smart Marketing Automation helps you easily set up your business to get new customers and build an active audience. They provide everything you need, from copywriting to analytics. This will allow you to drive qualified leads, increase conversions, and generate robust sales.
With their Seamless Transaction Management, Wise Agent helps you avoid common pitfalls and deliver high-performance projects by working with your team to clarify complex goals, set realistic expectations, and control scope creep.
Seamless Transaction Management also enables you to maximize the efficiency of your sales process, from initial outreach to the closing table. It’s an intelligent solution that helps you close more deals faster while minimizing risk, costs, and downtime while increasing your revenue.
They also have Centralized Client Info, which offers customers all the information they need to make more informed decisions about their clients, from financial records and current billings to dispositions and pending ones. You can also find out quickly if your clients have any upcoming sales or aftermarket transactions, their ledger balance, and much more.
5. Realtor
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Realtor is a social network for real estate agents and customers that enables anyone to buy and sell homes or apartments by connecting them with a network of trusted experts based on their knowledge and expertise.
They eliminate the need for expensive, non-responsive marketing costs by bringing the same trusted advice and expertise together in one simple platform where everyone’s interests are protected and served.
For instance, if you need to buy a home but don’t have enough money, Realtor can help you get a home loan. They provide personalized loan options that fit your needs, provided by lenders with competitive rates and flexible repayment options.
Real estate agents need to be informed about the local market before promoting properties. Realtor helps you get important local information on the area you are most interested in so that you can confidently promote your listings.
Does it have pet-friendly rentals? How are the schools? What’s a good street for commuting? With Realtor, you can get your home’s value and see suitable selling options.
Your realtor will meet you at your house to walk around, take photos, assess surrounding homes in the neighborhood that have sold recently, and determine how much you can sell yours.
Conclusion
If you are considering digital marketing for your real estate business, it can be a bit overwhelming to figure out exactly which digital marketing strategies will work best for your business. There are so many choices and so many different variables to consider.
A great place to start is to look at companies already successfully implementing their high-level marketing strategies in today’s rapidly changing digital environment. Here, we’ve highlighted five companies leading the way in innovative real estate marketing techniques.
